ADVERTISING Pres dollars ad up The droning economy has helped mainstream publications column respectable increases in ad return in the past year.

ADVERTISING

Pres dollars ad up

The droning economy has helped mainstream publications column respectable increases in ad return in the past year. moreover according to a new report, those increases turn the thoughts paltry compared with the skip in ad revenue that gay newspapers and magazines have experienced. In a scrutinize of 152 gay publications, Mulryan/Nash, a communications consulting firm, establish that ad spending increased more than 20% last year. by dint of contrast, revenue from advertising increased single 5.6% in mainstream newspapers and 9% in mainstream magazines. Last year's bound in ad dollars for the gay pres which totaled $121 million,

marks the fourth consecutive year that Mulryan/Nash ground increases. The report found that any of the biggest changes in advertising were the be the effect of shifts in the AIDS epidemic. Paid income from funeral parlors and cemeteries dropp while ads from pharmaceutical companies promoting advances in AIDS treatment rose from 17% of total ad space in 1997 to 25% in 1998

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FINANCE

A more entire union

Triangle Interests, a seven-year-old nonprofit form into groups dedicated to building lesbians' economic clout lately rolled out a national campaign for its fledgling credit union.

The Philadelphia-based Triangle Interests Federal Credit Union, chartered in 1995 is the first of its kind--a lesbian credit union federally insured to guarantee deposits up to $100000 With $265000 in assets, the credit union went national late last year with an aggressive membership campaign, a celebrity spokeswoman--comedian Karen Williams, a Web site (www.triangleinterests.org), a plan to introduce checking accounts, and a commitment to establish a carriage in Boston, Los Angeles, novel York City, and San Francisco.

"We're building our confess resources so we can build community the way other disposes have been building community for centuries," credit union president Michelle MacKinnon said. "Part of our mission is to procure women to think about by what mode important their resources are, no matter for what reason large or small."

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